How Athletes Build their Brands- Marketing 101

Seventy-eight percent of NFL players and about sixty percent of NBA players end up in bankruptcy just years after retirement. But there are a few players who plan ahead by building their brands before it's too late.  

Dennis Rodman, Tim Hardaway host a “Back to School Basketball Camp”

Kids can already hear the swoosh of the baskets from their favorite players who will be participating in the All- Star Basketball! Camp at the Michael-Ann Russell Jewish Community Center in North Miami Beach,  August 13th – 16th.  NBA greats Tim Hardaway, Mark Strickland, Dennis Rodman, Terrel Harris,and  special invited guests will interact and teach boys and girls ages 6 -17 years old the game of basketball including ball handling, triple threat, post moves,  rebounding, court spacing, passing and how important it is to work as a team.

“This interactive camp teaches fundamental basketball skills, sportsmanship and team concepts. The All-Star Basketball Camp emphasis is the importance of maintaining a positive attitude, staying in school and saying no to drugs and alcohol. These core values help enhance a sense of self confidence for these young souls” boasts Floyd Raglin, President of FSM, Floyd Sports Marketing and host of this interactive All-Star Camp experience.

All-Star Basketball Camp runs from 9:00am – 4:00pm on August 9th – 12th and kids will receive lunch daily, camp shirts, certificates, photographs, autographs, and awards ceremony. Boys and girls ages 8 -17 are welcomed. Fees for JCC members are $250 and non-JCC members $375 for this All-Star experience.

For registration please contact Chris Moltmann ,Health, Sports and Wellness. Co-Camp Director, Michael-Ann Russell JCC, 18900 NE 25 Ave, North Miami Beach, FL 33180 305-932-4200 ext 193 Fax 305-937-1829.