18 September 2013

How Athletes Build their Brands- Marketing 101


Seventy-eight percent of NFL players and about sixty percent of NBA players end up in bankruptcy just years after retirement. But there are a few players who plan ahead by building their brands before it's too late.  

Click here to watch the story!


Miami Heat and NBA champion point guard Mario Chalmers knows the importance of branding. Check out my story from WPLG Local 10. I speak with Chalmers & Floyd Raglin about Sport Marketing 101!
Constance Jones' Interview with Mario Chalmers

Constance Jones & Floyd Raglin